STORM 1
TANADI SANTOSO (PASS FM)
Emotion more plays a part in to subsidize ones loyalty around us. Its must true touch, find what make them satisfied or something that will make they will follow what you want.
STORM 2
HERMAWAN KARTAJAYA
You must deal with market if you want to continue exist in the very tight rivalry.
STORM 3
TANADI SANTOSO (PASS FM)
Don’t give up, keep dreaming and sparkling
STORM 4
HERMAWAN KARTAJAYA
If you start doing Business in this time, you are not only grabbing market now, but also grab future market.
STORM 5
HERMAWAN KARTAJAYA
Steps at go through in build a new business:
Mind share customer:
1. Targeting
2. Positioning
Market share:
1. Marketing (mix) and selling
Value to grab customer heart:
1. Brand
2. Service
3. Process
STORM 6
HERMAWAN KARTAJAYA
You have to anticipate each problem earliest before it faces to your business, if you do at the time when the problems face to your business, that is heavy matter and late.
STORM 7
HERMAWAN KARTAJAYA
One of the factors that cause a company to fall from golden time is over confidence, where executor felt unnecessary there at feel concerned about. And in the end many sub aspect that snare to alight from golden time.
STORM 8
HERMAWAN KARTAJAYA
If a company think the essential of their branding must not change, as same as they will tie up movement freedom to following trend without is causing change identity base it.
STORM 9
HERMAWAN KARTAJAYA
Running your business more faster with support side and expert as investment source to prepare quicker trip so that can laid Company Brand in the same position with others brand.
STORM 10
HERMAWAN KARTAJAYA
Business scope
Developing your business is not always in your first business scope but you should make wider than your business scope. Then you can see more opportunity that you able to reach and spread your brand.
STORM 11
HERMAWAN KARTAJAYA
A pioneer will beat strength brand image although there is new brand come with new things. If a pioneer permanent consistent defend their strength brand image, it make difficult for other brand that will shifted position, except a pioneer will not take action to research their strengthens and still with the golden time dreaming.
STORM 12
HERMAWAN KARTAJAYA
Which character you in?
Characteristic of Pioneer
1. Intuitive
2. Support revolutions
3. Contrarian
4. Break away from the pack
5. Follow their is own principles
6. Take risk
7. Motivated by future opportunities
8. Seek what is possible
Characteristic of Pragmatic Leader
1. Analytic
2. Support evolution
3. Conformist
4. Stay with the heard
5. Consult with the colleagues
6. Manage risk
7. Motivated by present problem
8. Pursue what is possible
STORM 13
HERMAWAN KARTAJAYA
If a company doing various business with different type and there is no relationship each other, it will emerge depreciation equities brand. But there is exception if the company really focuses at each business, so increasing strengthens of brand in one business will support to increase equities brand by itself.
STORM 14
HERMAWAN KARTAJAYA
We can not deny in this time, booming business based on internet, if we shall doing that business will not mean us always a follower, but more in step forward to future era. Internet era as like as electricity, all oil fuel or even also gas in large numbers changed to electricity. Well what internet can at application into your business?
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